Rogier was born in 1975 and raised in the lowlands of eastern Holland. He graduated in graphic design, and his current work is strongly influenced by cinematography, visual effects (VFX), and motion design.

Having previously co-founded the creative studio Onesize in Amsterdam, Rogier has transitioned fully into directing. With extensive experience in music videos, commercials, Entertainment (network) branding and a roster of international clients including Under Armour, Adidas, Nike, Netflix and FX Networks, he brings a wealth of expertise to his craft.

Hendriks' work is characterized by a fusion of aesthetics and innovative design, coupled with adept live-action skills, resulting in a high-end cinematic look and feel. Additionally, Rogier has a profound interest in generative AI as a tool for creating visuals, constantly experimenting and staying up-to-date with the latest AI technology developments.