DUTCH MINISTRY OF DEFENCE

“GENERATIE D”

Dutch Ministry Of Defence “Generatie D”

Dutch Ministry of Defence latest recruitment campaign is called "Generation D". For this campaign I directed a cinema-only commercial on steroids. Based on over-the-top superhero-film-title sequences including a super dark "In a world..." VO by legendary Redd Pepper, this commercial sets off looking like the next Hollywood superhero blockbuster... but nothing is what it seems. The message: "you don't have to be a superhero to mean something".

Fun fact: this is the first Dutch cinema-only commercial with audio mixed in Dolby Atmos.

Credits:

Agency: Steam
Client: Ministerie van Defensie
Creation: Olger Ypma en Patrick Wijnhoven
Creative Director: Maarten Kuipers
Project Manager: Ingrid Bauhuis
Client Director: Mariska van den Belt
RTV: Cariola van Beek

Campagne Manager: Martin Tennekes
Senior Advisor Labor Market Communication: Lex van Engelen

Direction: Rogier Hendriks
Postproduction: The Outpost
Audio: ECHOLAB. Sound Design | Audio Production
Atmos & Dolby 5.2 Mix: Posta - Danny van Spreuwel
VO: Redd Pepper
Coordinator Jean Mineur: Corine Twisk.